Abstract Gallery is a contemporary art space dedicated to the raw, the expressive, and the unfiltered. Known for its bold curation and commitment to experimental forms, the gallery represents a new wave of artists who blur the boundaries between discipline, identity, and medium. It’s a space that challenges expectations — and invites its audience to question, feel, and engage deeply.
/2019
When Abstract Gallery came to us, their vision was clear: a digital platform that didn’t just display art, but embodied the same sense of risk, movement, and openness found within their exhibitions. They wanted a website that felt less like a brochure — and more like an extension of the experience.
We began by stripping back. The design system is built on contrast — generous white space and sudden blacks, sharp grids softened by organic movement, and typography that leads without shouting. The site is modular and flexible, allowing exhibitions to feel unique while maintaining a cohesive identity.
From kinetic visuals that pulse gently with scroll, to curated soundscapes that accompany key shows, the site reflects the sensory experience of the gallery space. Each artist’s profile is layered and interactive, encouraging deeper exploration of process, material, and message.
We also developed a dynamic archive system that allows the team to highlight not only past exhibitions but the evolution of specific themes and collaborations across time. The journal section acts as a slow publication — featuring essays, behind-the-scenes stories, and interviews that build community and context.
Abstract Gallery is more than a venue — it’s a point of view. And now, its online presence matches its physical ambition: a place where abstraction is not the absence of meaning, but the space where meaning can unfold.
The End.
