Greg Brisco 🙏🏾
CEO & Board Advisor | Engineering Leadership Models for the AI Era
March 25, 2025
The Paradox of Innovation
You stand at the forefront of a time in 2025 that has seen extensive artificial intelligence integration. But with every advance in your reliance on artificial intelligence, you find yourself forced to question your very worth as a human being. The efficiency measures that you have incorporated to boost output now make your human connections, human judgment, and human imagination more invaluable than ever. This shift cannot be seen as a mere technological shift; more like a is a deep human awakening!
We call this revolution at Humanize Innovation, Intelligent Transformation: a future that combines artificial intelligence (AI) and human intelligence (HI) with imagination and innovation (I²) to reshape the fundamental aspects of leadership, creativity, and prosperity. The relevant question has changed from whether one will embrace AI to whether one will harness it to meet the expectations of one's constituents and to preserve one's legacy?
The Equation of Intelligent Transformation: AI + HI = I²
The organizations outpacing competitors today are those using AI not to replace humanity, but to magnify it. Consider the equation:
AI offers precision at scale.
HI promotes ethics, intuition, and purpose.
I² ignites when humans, unburdened by repetitive tasks, reimagine what’s possible.
Let’s make this personal.
The Ripple Effect of Reclaimed Time: Stories of Significance
Healthcare: When AI automates administrative workflows, doctors gain hours with patients instead of minutes. Imagine a physician, freed from charting and paperwork, sitting at the bedside of an elderly man. She notices a subtle symptom others missed, leading to an early cancer diagnosis. That extra time isn’t just a metric, it’s a lifeline.
For the patient, it’s hope.
For the doctor, it’s a reconnection to the reason she entered medicine.
For the hospital, it’s a 27% drop in staff turnover as burnout fades and purpose resurges.
Manufacturing: When artificial intelligence predicts equipment failures, engineers aren't just fixing machines, they're reinventing them. One group, released from the urgency of fixing breakdowns, created a closed-loop system that reduced material waste by 40%.
This is not just a cost-saving detail; it means 8,000 tons of waste not going into landfills yearly.
It means a factory town with cleaner air.
It is an engineer who now says to her daughter, “My work safeguards your future.”
Financial Services: When AI models pose risks, advisors shift from product sales to solving complicated issues. A wealth manager uses the time saved to ask a client, “What keeps you up at night?” The answer, "long-term care for a disabled child," shifts the conversation from portfolio returns to questions of a lasting legacy of security.
Trust is deepened.
Loyalty is strengthened.
Revenue grows, not due to algorithms, but because human connection became the differentiator.
Retail: When it's a matter of personalizing the buying experience through generative AI, merchandisers don’t track trends anymore but create emotional bonds. Not suggested to a shopper is a sweater but a color that reminds her of a holiday spent at the seaside with her deceased father.
She approaches your team to say, “You knew me.”
It's more than data science; it's mass empathy.
Global Impact: When artificial intelligence solves logistics issues, the best people no longer have to deal with inefficiency; they have to deal with inequality. The human teams that implement it are the ones that make sure doses reach vulnerable communities.
The result is access to healthcare to a village after a generation.
A life is saved, and a mother becomes an advocate.
This is a matter of being able to overcome tremendous hurdles by empowering human beings with AI.
The Distressing Truth: A Person is Less Aware of His or Her Team Than One Would Think.
Here's the litmus test, ask yourself these questions...
Can you understand each of your staff's cognitive operations utilized in solving issues?
Can you explain how they make decisions, their conative drives under pressure?
Are you familiar with how they fall under risk, teamwork, or uncertainty?
Can you prove it?
Most leaders cannot! Traditional tools like performance reviews or personality tests offer fragments, not blueprints. This gap is why transformation stalls.
At Humanize Innovation, we fill this void with the Innovation Strengths Preference Indicator® (ISPI™) assessment (U.S. Patent No. D885,418), our patented tool that explains the underlying nature of how your organization's people think, act, and innovate. The ISPI™ does more than just measure competencies; it reveals why your star analyst excels in disorganized situations but underperforms in structured ones, and why your cautious planner outshines risk-takers in the arena of long-term strategic planning.
The ISPI™: Your Secret Weapon for Human-Aligned Leadership
A global tech client used the ISPI™ to restructure their R&D division. Data revealed that 30% of their “under performers” were not lacking skill, they were mismatched to roles. One engineer, labeled “risk-averse,” was actually a meticulous innovator stifled by unstructured sprints. Moved to quality assurance, she redesigned a testing protocol that cut product defects by 35%. Meanwhile, true risk-takers were unleashed on moonshot projects, yielding patents that defined the company’s next decade.
The ISPI™ offers you:
Cognitive Clarity: Map how your team solves problems (divergent thinkers vs. convergent executors).
Conative Confidence involves forecasting people's reactions to stress, deadlines, or ambiguity.
Risk Management: Invest projects in people who will succeed, not just survive.
This is how you turn “human potential” from a buzzword into a balance sheet asset.
Reframing Leadership: Your Defining Moment of Truth
One CEO of a Fortune 500 corporation recently told me, "AI made me re-think my own leadership." My reply was, "Good. Now use it to get your team to re-think theirs."
This is your call to action:
Review Your Misjudgments: Is it possible that the alleged "problem employee" is simply a skilled person in the wrong job?
Realign Your Talent Strategy: Use the ISPI™ISPI metrics to make promotions based on inherent strength rather than tenure.
Take Control With Accuracy: Replace generic mentoring with customized guidance.
Your employees are more than human resources; they have stories that yearn to be told. Stories of resilience, adaptability, and tenacity. Artificial intelligence cannot tell those stories. But it can give you time, information, and clarity that enables your employees to build up those life experiences.
The Future Serves As Mirror: How do you see it?
In 2025, your competitive edge isn’t your AI. It’s your HI. the humanity in your teams that no technology can replicate.
The physician’s intuition.
The engineer’s ingenuity.
The advisor’s empathy.
You are the protagonist in this scenario. The question is not "if" artificial intelligence will disrupt your company, but "if you" will harness it to reshape your staff's understanding of their jobs and how the world sees your brand.
The Equation That Solves For Legacy.
The formula we offer is concise and meaningful: AI + HI = I².
"AI" handles tasks.
"HI" inspires purpose.
"I²" builds legacy.
When a CEO leans into this equation, they don’t just transform their organization, they transform human lives. Yours can be one of them. Are you empowering leaders who value people.
P.S. The most impactful leaders I know don’t just adopt AI. They ask, “How can this help us feel more, connect more, be more?”
The ISPI™ is your answer. Let us prove it.
With passion & purpose,
Greg Brisco is a leading voice in human-centric AI implementation and organizational innovation. He helps organizations bridge the gap between technological capability and human potential.
#HumanizeGenerativeAI #ISPI #HeartMindedLeadership #LeadWithHumanity #Intelligent Transformation #InnovationReadiness
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